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How to Optimize Your Site for SEO

Search engine optimization is as much art as science as it is a complicated technique. You can’t just hope your site will be optimized for search engines and expect it to bring you more visitors and sales. Even though you may think that because Google gives the highest ranking to sites with quality content, yours will follow suit. However, this doesn’t mean that you should ignore search engine optimization. In fact, there are plenty of ways that your site can be optimized for SEO so that it receives more visibility and shows up higher in search listings. Keep reading to discover how to optimize your site for SEO so that it gets the desired results from Google and other search engines.

Make Your Site Easy to Read and understand.

People are more likely to click on sites with clear and easy-to-understand content. This is because they’re processing information at a faster pace and want to be as quick as possible to make a decision on whether they want to follow your links and/or continue on your site. Your site’s structure should reflect this. Your main content area should consist of headlines, main points, and a series of subheadlines that break down each point into digestible chunks. This is why it’s important to keep your site’s structure simple and to the point. You want your visitors to be able to quickly understand what your site is about without having to flip through pages looking for important information.

Make Your Site Mobile Friendly.

SEO experts recommend that you make any content optimized for mobile devices appear the same on both your desktop and mobile version of the site. If you have two separate websites with two different pages, each optimized for a different device, you’re going to be discouraging a lot of your site’s potential audience from clicking on your links. Making sure that both your desktop and mobile sites look and feel the same is a great way to ensure that your site is optimized for both audiences. Most search engines (and your potential customers) expect mobile-friendly design to appear on your site. If this is not the case, you could be missing out on a lot of potential traffic and sales. If you’re not sure whether your site is mobile-friendly, you can check out this guide on how to make your site mobile friendly and this article on how to find out if your site is mobile-friendly.

Use Robots.txt

Robots.txt is a text file that contains rules and restrictions that apply to all robot.txt files on your site. It’s essentially a FAQ for robots, with detailed answers to common questions such as how long certain files should be kept and what other files should be included in yourrobots.txt. Robots.txt is often overlooked by site owners, but it’s an essential SEO tool that Google uses to rank sites higher in its search engine results pages (SERPs). It’s also a great way to keep your hands (and your site) out of trouble with the robots.txt file. You don’t have to be an SEO expert to create a robots.txt file. You can use any text editor (Notepad or Wordpad will do) to create one. The robots.txt file should contain the following: allow: paths/zones/paths deny: paths/zones/paths allow execution: file.txt allow read & write: file.txt allow displaying: file.txt allow creating: file.txt allow directories: file.txt No robots.txt file? That’s okay. You don’t need to follow all of the rules for robots.txt and have it automatically translated into different languages. You can always create a new robots.txt file for each language that you have and add language-specific rules.

Get Your Site Widgeted

Widgets are small external links that can help increase the usability of your site. They don’t require a lot of extra code or effort, and they usually appear at the bottom of your content and can be clicked on by your readers. A growing number of search engine crawlers – especially on the Web’s largest search engines (i.e. Google, Bing, and Yahoo) – are starting to recognize and accept widgets as a type of content. The good news is that widgets can be used on any page on your site, and they won’t affect your SERPs much in the way that having a specific code for your homepage or a certain topic area breaks up your content. The downside to widgets is that they don’t rank as well in the search engines as an equivalent-quality content entry would do. That being said, if your primary goal is to get your site listed on the search engines, a low-key widget post is better than no post at all.

Use Existing Links on Your Site

You can use existing links on your website in your robots.txt file to direct readers to your site’s homepage, product pages, or other pages that offer value to readers. In some cases, you may want to direct your readers to the most valuable pages on your site. It’s up to you to decide whether you want to give away your most valuable content for free or charge a fee for it.

SEO Best Practices

The most important SEO tip is this: Write great content. While you can’t ensure that people will write the perfect article for your niche, you can ensure that people will write articles that are keyword-rich and provide value to readers. Keyword research is the process of analyzing your niche and finding the most searched terms related to your topic. By using these terms in your articles, you can rank well for search engine queries related to your site’s content. You can also use these terms in your site’s meta tags to direct readers to your site. Meta tags are the building blocks of your site’s SEO. They contain key nutritional information, structural information (i.e. the name and address of your business), and other relevant data. Make sure that your meta tags are relevant to your site and include your website’s URL, address, and other crucial information.


Search engine optimization is a complex process that requires an understanding of both the technical aspects and the strategic aspects of online marketing. You have to know when to optimize your site for SEO and you have to know how. The only way to get a high-quality site without keywords or an SEO blog is to use an SEO ghostwriter. With the right combination of keywords and content, a ghostwriter can help you create high-quality content that ranks well for search engines. While SEO is not a get-rich-quick scheme, it is an essential strategy for growing your business. If you want to rank well for search terms like “best SEO services in 2017,” you’d better know how to do it.

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Cary Grant
Cary Grant
Cary Grant, the enigmatic wordsmith hailing from the UK, is a literary maestro known for unraveling the intricacies of life's myriad questions. With a flair for delving into countless niches, Grant captivates readers with his insightful perspectives on issues that resonate with millions. His prose, a symphony of wit and wisdom, transcends boundaries, offering a unique lens into the diverse tapestry of human curiosity. Whether exploring the complexities of culture, unraveling philosophical conundrums, or addressing the everyday mysteries that perplex us all, Cary Grant's literary prowess transforms the ordinary into extraordinary, making him a beacon of intellectual exploration.

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